Dr Amy Perkins

Dr Amy Perkins is a Consultant Dermatologist providing specialist care for adults and children with a wide range of skin, hair and nail conditions. Her clinical practice encompasses general medical dermatology, skin cancer, inflammatory skin disease, hair disorders, paediatric dermatology and contact allergy.

Alongside her clinical practice, Dr Perkins has a strong interest in medical education. She holds a Postgraduate Diploma in Medical Education from the University of Dundee and has completed a Master’s degree in Skin Ageing and Aesthetic Medicine at the University of Manchester. She is involved in undergraduate and postgraduate medical education and has served as an Honorary Clinical Lecturer at the University of Glasgow.

Dr Perkins sits on the Board of Examiners for the Royal College of Physicians, where she contributes to the development and assessment of postgraduate medical examinations. Her work with the College also includes projects exploring examination security and the use of technology to protect the integrity of high-stakes medical assessments.

She is the Clinical Dermatology and Public Health Lead for Skcin, the Karen Clifford Skin Cancer Charity, supporting national initiatives focused on skin cancer awareness, prevention and education. She also works with the Scottish Government as part of its Sunbed Working Group, which is exploring future approaches to sunbed regulation and public health in Scotland, and serves on the UV Safety Coalition with the British Beauty Council, specifically on the taskforces encompassing Digital Messaging, Misinformation and Public Health Misinformation.

Dr Perkins is a regular contributor to national media on skin health, sun protection and the growing impact of health misinformation online. She has served as a social media reporter for the European Academy of Dermatology and Venereology (EADV) for two years and is a member of WHO Fides. She has a particular interest in social media literacy and is involved in international work examining how healthcare professionals can use social media safely, ethically and responsibly.

Her work sits at the intersection of dermatology, technology and communication. She has collaborated with OpenAI on the development and evaluation of large language models, including work related to ChatGPT, and has a strong interest in the responsible integration of artificial intelligence into healthcare and wider society.

She is currently writing a book for Wiley exploring social media, health communication and misinformation, with a particular focus on skin health and ultraviolet radiation. She also serves on a number of dermatology and skincare industry advisory boards, providing clinical and scientific expertise across patient education, public health and evidence-based communication.